Author: Kevin Anselmo
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Why University Presidents’ Pay Is a Communications Matter
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I don’t know many people who would turn down more money in favor of a lower salary. That is exactly what took place at the University of Texas Austin when Gregory Fenves turned down a seven-figure salary to be President of the institution, Inside Higher Ed reported. He negotiated his salary down to $750,000, a…
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Think Like a Media Company in Creating Content as an Academic
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It seems the best content initiatives go by the wayside. We get too busy, other priorities creep up and we lose the inspiration. Does this resonate with you? At the same, there are academics / higher education communicators who are strategically creating content on a regular basis and consequently achieving some of their personal / institutional goals. The…
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Episode #35: How to Work with Practitioner Publications Like Harvard Business Review
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Getting visibility in Harvard Business Review can be a game-changer. In the case of thought leader Dorie Clark, an HBR blog post led to a full-length piece in the print magazine which then led to a new book (and she had written a follow-up book for good measure). On episode 35 of FIR on HIgher Education,…
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Episode #34 – Best Practice Tips on Presenting and Public Speaking from Gini Dietrich
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Not confident about your next public speaking opportunity or want more speaking opportunities? Then get tips from special guest Gini Dietrich on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker. Among what…
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Episode #33 – Communicating the Impact of Your Location
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Location branding is often overlooked. We are all based somewhere and need to highlight the value of our locations, whether it’s a dynamic international city, a fun destination or perhaps a less glamorous location. On FIR on Higher Education podcast episode #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of…