Category: Other
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Podcast Episode #66: Using Instagram to Communicate Research
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How do you communicate research visually for Instagram? Perhaps you have wondered about how to do this, whether you are a researcher or academic, or if you are a communicator supporting these audiences. I have grappled with this question as I have put together communications training materials for researchers and academics. I am not a visual…
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How Media Relations Can Support Integrated Marketing Communications Goals
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Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), shared…
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Think Like a Media Company with your Newsletters
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Trivia question #1: How many different email newsletters does the New York Times put out? (I realize that I might have lost some ardent Trump supporters at this point who don’t like referencing a so-called fake news outlet. Sorry about that. I guess.) Think about the answer to this question …… The answer is 50…
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Donald Trump, Brexit and the Impact on Business Schools
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One of the hallmarks of business education is “global”. It would be hard to find a business school that doesn’t highlight this word in its marketing materials. Global often refers to the make-up of the class as well as the content in the classroom. A number of business schools have applied global from a physical…
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News Headlines and PR / Communications Implications
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The following is a summary of some news stories from the past two weeks and the implications for PR professionals / communicators. Story 1: Live Streaming Summary: House GOP leadership shut off microphones and the video feed to C-SPAN leading to a sit-in by Democrats who started using Facebook Live and Periscope to film the protest.…
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Integrate Content Into The Customer Experience
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One of my former communications colleagues in Switzerland always used to say “savoire-faire et faire-savoir”, meaning “know how and make known”. All too often, we don’t do this when it comes to our communications assets. Strategic communications is about strategic dissemination. If you generate amazing media visibility, you need to communicate this to your audiences…