Category: Other
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Join My Free Media Training Mini-Course on Periscope! (#MediaTrainingScope)
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There are lots of shiny new objects that come out on a regular basis. All too often, what is the talk of town quickly fades away. I think Periscope is an exception. There are many unique differentiators about Periscope that set it apart from other social networks. If you haven’t seen Periscope in action, I…
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New Survey: The State of PR and Communications at Public Policy / Public Affairs Schools
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Public policy and public affairs schools still have work to do in ensuring that their PR activities are aligned with institutional big-picture goals. This is among the findings from Experiential Communications’ inaugural public relations and communications survey of schools focused on public policy and public affairs. The 10-question survey was conducted in May and June…
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Lessons for Communicators from Book “Believer” by David Axelrod
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Politics is a great way to see communications done well. It also is a means to see how a few mishaps can be extremely detrimental for a candidate, industry and a nation. On that note, I really enjoyed reading David Axelrod’s new book entitled Believer: My Forty Years in Politics. Disclaimer: I actually am not a…
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Why University Presidents’ Pay Is a Communications Matter
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I don’t know many people who would turn down more money in favor of a lower salary. That is exactly what took place at the University of Texas Austin when Gregory Fenves turned down a seven-figure salary to be President of the institution, Inside Higher Ed reported. He negotiated his salary down to $750,000, a…
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Think Like a Media Company in Creating Content as an Academic
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It seems the best content initiatives go by the wayside. We get too busy, other priorities creep up and we lose the inspiration. Does this resonate with you? At the same, there are academics / higher education communicators who are strategically creating content on a regular basis and consequently achieving some of their personal / institutional goals. The…
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Episode #35: How to Work with Practitioner Publications Like Harvard Business Review
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Getting visibility in Harvard Business Review can be a game-changer. In the case of thought leader Dorie Clark, an HBR blog post led to a full-length piece in the print magazine which then led to a new book (and she had written a follow-up book for good measure). On episode 35 of FIR on HIgher Education,…