Category: FIR on Higher Education Podcast
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Episode #29 – Is Your Brand Sticking? An Interview with Author Jeremy Miller
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We all face challenges in getting our brands – whether personal or institutional – to “stick”. Particularly in higher education, it can often seem daunting to have a differentiated brand in the marketplace. Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles on how to get…
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Episode 28: McGill University Professor Karl Moore on How to Build Your Thought Leadership by Conducting Interviews
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It is great to be interviewed. Benefits come from the external exposure if you have properly communicated your message. There also benefits from being the interviewer. McGill University Professor Karl Moore can attest to this. He conducts a CEO Interview Series in which he interviews a CEO or throughout leader. The interview is disseminated across…
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Podcast Episode 27: How to Consistently Deliver Your Messages in Media Interviews
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Wouldn’t it be great to consistently get your message across in media interviews? University of North Carolina Professor Cynthia Bulik, an expert on eating disorders, is someone who knows how to do this. Take for example this CBS interview she did in which she answers six different questions in a three-minute time period. She communicates all her key talking points…