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Many students will soon be receiving their diplomas from institutions and venturing off to new horizons. These new graduates have the potential to be one of the best ambassadors for a school by discussing their intimate and unique experiences with others. They could also become completely disengaged from your school.
On episode 31 of FIR on Higher Education, alumni relations expert Daniel Cohen will share best practice tips on how to ensure the former occurs. Daniel is the CEO of the alumni networking platform company Graduway and a regular conference speaker on the topic of alumni communications.
Among the topics we discuss on this episode is the importance of engaging alumni; the type of content that most resonates with alumni; examples of schools taking innovative approaches to mobilizing alumni and instilling an alumni relations culture that encourages giving.
About Daniel Cohen
Daniel Cohen is the CEO and Co-Founder of Graduway. Prior to Graduway, Daniel worked for seven years with Merck & Co. serving most recently as their Regional Commercial and Finance Director for Eastern Europe and Central Asia. Prior to Merck, Daniel worked for seven years with Procter & Gamble in the United Kingdom in a variety of finance roles including heading up its finance graduate recruitment function. Daniel holds a BA (Econ.) from the University of Manchester and is a qualified accountant.