One of the hallmarks of business education is “global”. It would be hard to find a business school that doesn’t highlight this word in its marketing materials. Global often refers to the make-up of the class as well as the content in the classroom. A number of business schools have applied global from a physical perspective by setting up operations in different strategic countries. There is good …
Experiential learning in the form of journalist / communicator conferences
Pick up a book on media relations or take a PR class and you will read lots of best practice. The course / book will cover topics such as press release writing, media pitching, the responsibilities of a journalist and the value of positive vs. negative press. There will probably very little mention about the value of attending journalist conferences in the industry. Representing Duke University's …