Tag: Marketing communications
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Episode #10: Melissa Taylor of Porter Novelli on How Marketing Communications and L&D Can Partner Together
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“The recruitment of talent is more competitive than ever. Employer branding and being able to understand and connect with prospective employees requires a marketing and communications mindset as well as all of the knowledge and expertise that the talent and development side of the house brings.” This is the among the perspectives shared by Melissa…
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Communications Commandment #1: Know Your Audience
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There is a common thread that led to success when writing a cover letter, marketing message and media pitch: know your audience! I recently interviewed Heidi Scott Giusto on the FIR on Higher Education podcast to discuss a topic that I am not an expert in: communications during the career search. It was interesting for me to hear Heidi discuss…