Podcast #2 – Media relations tips in a higher education environment
It is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted. So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional […]
Disseminating research through earned and owned media
There is good news and bad news when it comes to academics disseminating research. On the negative side, traditional media relations is tougher than ever. The media industry is going through constant disruption. Print advertising continues to decrease, according to the latest State of the News Media 2013 Report. Many city newspapers that had been […]
How to organize a media roundtable
Experts and public relations professionals interested in building media relationships + a group of targeted journalists + good food and drink = successful media roundtable. This above formula is a rather simplistic way to go about organizing a media roundtable. This past week at Duke University’s Fuqua School of Business, we used this approach in […]
Integrating the university communications role into the student experience
Look at any university / school communicator job posting and odds are you won’t see any mention on how the role correlates to improving the student experience. Performance reviews doubtfully will highlight how communicators can actually help educate students. Often overlooked, I believe university communicators can play an important, direct role in students’ education. I […]
Bucking the western trends – the media landscape in India
Trivia – which newspaper listed has the highest circulation? a) The Times of London b) The New York Times c) The Wall Street Journal d) The Times of India