When is the best time to pitch a journalist? Should you pitch via social media? Muck Rack CEO Greg Galant offered answers to these questions on FIR on Higher Education #32. His analysis is based on a media survey conducted by Muck Rack and Edelman. Among the topics we discuss: How to build relationships with the media using social media The importance of sharing positive media coverage in the …
How to do media relations without pitching a story
PR professionals – are you doing media relations” or “media blasting"? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant to it. Many PR folks resort to blasting their message as far and wide as possible. The idea is that the more wild …