Clarifying the Cause: Strategic Messaging for Mission-Driven Organizations
Using the ABC framework – Ask, Build, and Connect – Douglas Spencer helps organizations clarify their message. A case study with the Massachusetts Children’s Alliance shows the impact.
Using AI to Create Messaging Takes Considerable Time (and That’s Good)
For the first time since starting Experiential Communications, I was able to leverage AI in thinking through my messaging. Here is the honest truth: I spent more time coming up with the messaging and my GAINS approach using AI than I probably would have without it.
Why Researchers, Academics and Subject Matter Experts Should Assess Their Communications Activities
Discover how effective communication can elevate your research impact.
6 Approaches to Incorporate into your Communications Messaging Workshop
Imagine you’re listening to a choir or a musical group and everyone is singing from a different song sheet. It will sound terrible.
Personal Websites – Lessons from the Top Thinkers50
If you are a professor or thought leader and want to create an individual website, where should you begin? An interesting reference point is the latest Thinkers50 global ranking of management thinkers.
White Paper – Facilitate Knowledge Sharing with Smart Communications
September 3, 2019 – By Kevin Anselmo Digital disruption is placing a premium on learning like never before. Organizational learning can no longer be viewed solely as one-off, ad hoc trainings. Technological advances and disruptions in the marketplace call for a culture in which employees organically share their knowledge and take part in their own […]
How to Encourage Faculty to Engage in External Communications
March 22, 2019 – Kevin Anselmo “Our school punches below its weight.” “Our school is not as visible at it should be.” “We need to strengthen partnerships and engage more broadly with the business community.” These are common refrains I hear from university presidents, deans, marketers and other school leaders. I would argue that it […]