Podcast 18: Adopting a PR 2.0 Mindset
Public relations has drastically changed in recent years. And these changes will only continue as we move forward. On episode 18 of the FIR on Higher Education podcast, communications thought leader Deirdre Breakenridge shared insights on how professors can prepare students and professionals for these new realities. Deirdre outlined the eight practices for the PR professional and discussed […]
Podcast 17: How to Use Social Media to Achieve University Advancement Goals
How can institutions use social media to achieve some of their advancement goals? How are university presidents using social media to help in the process? The latest episode of FIR on Higher Education addresses these questions. Our main guest is Michael Stoner, President of the higher educational consultancy mStoner, Inc. Michael led the 2014 Social Media in Advancement survey, conducted […]
Podcast 16: The Communications Landscape in Asia
How can institutions can use digital communications to attract students from Asia? What are some best practice tips for how communicators and academics can establish a media presence in Asia? These are among the topics I discuss with Professor Michael Netzley of the Singapore Management University on episode 16 of FIR on Higher Education. In […]
Podcast 15: Interview with Professor Karen Freberg on Social Media Influencer Personality Traits
Are there common traits that personify social media influencers? Karen Freberg, a professor at the University of Louisville, has researched this very question. She and her colleagues did a study of Brian Solis, Deidre Breakenridge, Jeremiah Owyang and Charlene Li and identified common behaviors. Karen shares the findings and implications on the latest episode of FIR […]
Podcast 14: How to Conduct Media Trainings within Higher Education
Most of us don’t go on job interviews without some sort of practice. Ditto for professors (or any spokesperson for that matter) in doing media interviews. Media training is key and is the main topic we cover on episode 14 of FIR on Higher Education. Media trainer, former journalist and Thinkers 50 co-founder Des Dearlove discusses why media training is […]
Podcast 13: Fortune Managing Editor Andy Serwer on the Future of Business Journalism
While many are talking about the demise of traditional media, Fortune Managing Editor Andy Serwer believes that we are currently in the golden age of journalism. Andy spoke at UNC’s School of Journalism earlier this month. Prior to his talk to students, he discussed the future of business journalism on the FIR on Higher Education podcast. […]
Podcast #12: Dealing with a University Crisis Communications Scenario
Student misbehavior, protests against university policy and violence on campus – these are among the issues that a university spokesperson must be prepared to address from a crisis communications perspective. If you are looking to hear best practice on crisis communications within a higher education environment, then you will want to listen to episode 12 […]
Podcast # 11 – The Impact of MOOCs on Teaching and Marketing
“They will change the way we all approach teaching.” This is what Vincent Mangematin, a professor at France’s Grenoble Ecole de Management, told me on FIR on Higher Education episode 11. MOOCs are certainly causing disruption. Mangematin wrote in the Financial Times that MOOCs will leave behind a trail of failed global business schools. He elaborated on this piece in […]
Podcast 10: Disrupting Executive Education – The World Economic Forum’s New Forum Academy
Every January, the World Economic Forum (WEF) is in the news headlines as leaders meet in Davos, Switzerland to address some of the pressing issues facing the world. The WEF is also know for its thought leadership and research. Now, the organization is expanding into executive education. The new Forum Academy is launching its inaugural course on Global Information Technology this June and then […]
Podcast # 9: Building Online Community and Mobilizing Ambassadors to Promote New Books
Are you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education.