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Category: FIR on Higher Education Podcast

  • Episode #38 – How Professors Can Leverage Periscope in the Classroom

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    Kevin Anselmo

    There are tremendous opportunities to use Periscope in the classroom. In addition, there are also some risks. On episode of FIR on Higher Education episode 38, we examine these opportunities and threats with three professors who have used mobile live streaming apps in their respective classrooms: Karen Freberg from the University of Louisville, Jimmy Sanderson…

  • Episode #37: Periscope’s Place in Higher Education

    Episode #37: Periscope’s Place in Higher Education

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    Kevin Anselmo

    There are tremendous opportunities for universities to communicate to new audiences through mobile living streaming apps. Among the possibilities are: – Providing the public with opportunities to catch a glimpse into the life of leadership – Showing prospective students tours of facilities – Taking viewers inside the classroom. Mobile live streaming apps also present new challenges, particularly…

  • Episode #36: Content Marketing Tips from Joe Pulizzi

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    Kevin Anselmo

    “Effective marketing is about effective publishing.” This is among the advice that Content Marketing Institute founder Joe Pulizzi shared on FIR on Higher Education #36. One of the leading experts in the world on content marketing, Pulizzi talked about how individuals working in a higher education environment can achieve their marketing goals through a content strategy. He gave an…

  • Episode #35: How to Work with Practitioner Publications Like Harvard Business Review

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    Kevin Anselmo

    Getting visibility in Harvard Business Review can be a game-changer. In the case of thought leader Dorie Clark, an HBR blog post led to a full-length piece in the print magazine which then led to a new book (and she had written a follow-up book for good measure). On episode 35 of FIR on HIgher Education,…

  • Episode #34 – Best Practice Tips on Presenting and Public Speaking from Gini Dietrich

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    Kevin Anselmo

    Not confident about your next public speaking opportunity or want more speaking opportunities? Then get tips from special guest Gini Dietrich on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker. Among what…

  • Episode #33 – Communicating the Impact of Your Location

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    Kevin Anselmo

    Location branding is often overlooked. We are all based somewhere and need to highlight the value of our locations, whether it’s a dynamic international city, a fun destination or perhaps a less glamorous location. On FIR on Higher Education podcast episode #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of…