Tag: Media Training for Professors
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Episode 28: McGill University Professor Karl Moore on How to Build Your Thought Leadership by Conducting Interviews
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It is great to be interviewed. Benefits come from the external exposure if you have properly communicated your message. There also benefits from being the interviewer. McGill University Professor Karl Moore can attest to this. He conducts a CEO Interview Series in which he interviews a CEO or throughout leader. The interview is disseminated across…
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Podcast Episode 27: How to Consistently Deliver Your Messages in Media Interviews
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Wouldn’t it be great to consistently get your message across in media interviews? University of North Carolina Professor Cynthia Bulik, an expert on eating disorders, is someone who knows how to do this. Take for example this CBS interview she did in which she answers six different questions in a three-minute time period. She communicates all her key talking points…
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Re-thinking Media Training at Your Institution
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For university communicators, it is important to get faculty engaged and on board with the school’s PR program. The problem is that many professors aren’t necessarily comfortable communicating their research and knowledge through social media and the traditional press. Hence, university communicators need to offer a first-class media training service. Communicators should re-evaluate how they…
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Communicate Your Research and Academic Expertise Like a Head of State
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At times, academics and leaders of nations face similar challenges from an external communications point of you. Both groups need to simply communicate often times complex issues. A head of state has to explain the rationale for tax reform in a way that can be understood by the electorate. Likewise, an academic putting “knowledge to…