Tag: FIR on Higher Education with Kevin Anselmo
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Episode #34 – Best Practice Tips on Presenting and Public Speaking from Gini Dietrich
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Not confident about your next public speaking opportunity or want more speaking opportunities? Then get tips from special guest Gini Dietrich on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker. Among what…
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Episode #33 – Communicating the Impact of Your Location
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Location branding is often overlooked. We are all based somewhere and need to highlight the value of our locations, whether it’s a dynamic international city, a fun destination or perhaps a less glamorous location. On FIR on Higher Education podcast episode #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of…
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Podcast Episode #26: Re-thinking how we Approach Media Training in Higher Education
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Many academics are uneasy about how to communicate to external audiences. With good reason – they are trained on how to speak with academic audiences, not the general public. Thus, media training is important. On episode 26, we delve into this topic. It is a bit different than our usual show format. I just launched…
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Podcast Episode 25: PR Measurement Tips from Shonali Burke
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What is the concrete value of your PR efforts? Be it a media placement or marketing / communications campaign, how do you measure the impact? On episode 25 of FIR on Higher Education, PR measurement expert and Johns Hopkins University professor Shonali Burke offers her advice on PR measurement. She also shares tips on how…