Not confident about your next public speaking opportunity or want more speaking opportunities? Then get tips from special guest Gini Dietrich on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker.Among what you will learn:how to best handle negative comments / …
Episode #33 – Communicating the Impact of Your Location
Location branding is often overlooked. We are all based somewhere and need to highlight the value of our locations, whether it’s a dynamic international city, a fun destination or perhaps a less glamorous location.On FIR on Higher Education podcast episode #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. Julian was …
Episode #32: Media Relations Advice from Muck Rack CEO Greg Galant
When is the best time to pitch a journalist? Should you pitch via social media?Muck Rack CEO Greg Galant offered answers to these questions on FIR on Higher Education #32. His analysis is based on a media survey conducted by Muck Rack and Edelman.Among the topics we discuss:How to build relationships with the media using social media The importance of sharing positive media coverage in the …
Episode #31 – Alumni Communications Tips from Graduway CEO Daniel Cohen
Many students will soon be receiving their diplomas from institutions and venturing off to new horizons. These new graduates have the potential to be one of the best ambassadors for a school by discussing their intimate and unique experiences with others. They could also become completely disengaged from your school.On episode 31 of FIR on Higher Education, alumni relations expert Daniel Cohen …
Podcast Episode #26: Re-thinking how we Approach Media Training in Higher Education
Many academics are uneasy about how to communicate to external audiences. With good reason - they are trained on how to speak with academic audiences, not the general public. Thus, media training is important.On episode 26, we delve into this topic. It is a bit different than our usual show format. I just launched my new Media Training for Academics online course and share some of what I’ve …
Podcast Episode 25: PR Measurement Tips from Shonali Burke
What is the concrete value of your PR efforts? Be it a media placement or marketing / communications campaign, how do you measure the impact? On episode 25 of FIR on Higher Education, PR measurement expert and Johns Hopkins University professor Shonali Burke offers her advice on PR measurement. She also shares tips on how to teach PR measurement in the classroom.Among the topics we discuss:• …
FIR on Higher Education #24: Op Ed Writing Tips
Throughout my years working in higher education PR, I have come across countless professors who've aspired to see their Op Ed in the New York Times. My response: it is easier said than done.Senior communications consultant Roland King is leading a project in which he is analyzing university presidents' Op Eds. He’s looked at over 350 op eds and gleaned some best practices, which he shares on …
Podcast Episode #22: Professor Deborah Lupton on How Academics Can Leverage Social Media
How can academics overcome the barriers of social media? What is the key to getting more academics to leverage social media?Deborah Lupton, a Professor at the University of Canberra, addressed these questions and other related topics on episode 22 of FIR on Higher Education. Deborah brings a unique perspective as the author of the study Feeling Better Connected – Academics Use of Social …
Podcast Episode 20: Professor David Burkus on the Myths of Creativity
Where do great ideas come from? Professor David Burkus of Oral Roberts University provides answers to this question on episode 20 of FIR on Higher Education.He offers insights on how communicators can creatively share thought leadership and what academics can do to innovate in the ways they research and teach. Host of an excellent podcast called Leader Lab (LDRLB), David also discusses how …
Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”
How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education.A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don't come out as intended. …
Podcast 17: How to Use Social Media to Achieve University Advancement Goals
How can institutions use social media to achieve some of their advancement goals? How are university presidents using social media to help in the process? The latest episode of FIR on Higher Education addresses these questions.Our main guest is Michael Stoner, President of the higher educational consultancy mStoner, Inc. Michael led the 2014 Social Media in Advancement survey, conducted together …