The Correlation between Digital Communications Efforts and Traditional Media Exposure
There is a clear link between digital media presence and traditional media exposure. Mark Anthony Neal is a professor at Duke with a prolific digital media footprint (access previous Q and A interviews on why he thinks this is important for academics and a follow-up piece on his social media strategy). This week, he shared how digital media success […]
Podcast 16: The Communications Landscape in Asia
How can institutions can use digital communications to attract students from Asia? What are some best practice tips for how communicators and academics can establish a media presence in Asia? These are among the topics I discuss with Professor Michael Netzley of the Singapore Management University on episode 16 of FIR on Higher Education. In […]
Leveraging Social Media as an Academic
Imagine writing or editing over 1,000 blog posts in a year. Or what about engaging with over 28,000 followers on Twitter. For Duke Professor Mark Anthony Neal, this is not a dream but a reality. In a previous post, Mark outlined why he considered external communications important as a professor. So if you are not sure why you should blog, […]
Why Professors Should Disseminate their Knowledge and Share Opinions to Public Audiences
Professors have a megaphone to the world. There are incredible opportunities for academics to communicate their knowledge with the general public through traditional and social media. While many don’t for various reasons, there are a number of professors who are doing this incredibly well. One such individual is Mark Anthony Neal, an African American studies professor at […]
Podcast 15: Interview with Professor Karen Freberg on Social Media Influencer Personality Traits
Are there common traits that personify social media influencers? Karen Freberg, a professor at the University of Louisville, has researched this very question. She and her colleagues did a study of Brian Solis, Deidre Breakenridge, Jeremiah Owyang and Charlene Li and identified common behaviors. Karen shares the findings and implications on the latest episode of FIR […]
Celebrating Higher – and International – Education in Switzerland
Today is Swiss national day! Switzerland is an amazing place – I called it home for eight years. If there is a heaven on earth in terms of natural beauty, Switzerland is it. Many are aware that tourists flock to Switzerland to take in the scenery, eat some of the finest chocolate in the world […]
Podcast 14: How to Conduct Media Trainings within Higher Education
Most of us don’t go on job interviews without some sort of practice. Ditto for professors (or any spokesperson for that matter) in doing media interviews. Media training is key and is the main topic we cover on episode 14 of FIR on Higher Education. Media trainer, former journalist and Thinkers 50 co-founder Des Dearlove discusses why media training is […]
The media landscape in Brazil: An interview with Mariela Castro
The World Cup is over and Brazilians are depressed about their football team’s performance. But don’t let that stop you from seizing media opportunities in Brazil. I wrote about this in a recent post based on my experiences dealing with media in Brazil. I wanted to build on this, so I interviewed Mariela Castro, founder of Communications Advisors in Sao Paulo. […]
Scoring Media Coverage in Brazil
2014 marks the first time I’ve lived in the US for a World Cup since 1998. I’ve never been much of a football / soccer fan. But you can’t help but to catch the fever to a certain extent when living in Europe. While you will never catch me waving a flag and jumping in […]
Podcast 13: Fortune Managing Editor Andy Serwer on the Future of Business Journalism
While many are talking about the demise of traditional media, Fortune Managing Editor Andy Serwer believes that we are currently in the golden age of journalism. Andy spoke at UNC’s School of Journalism earlier this month. Prior to his talk to students, he discussed the future of business journalism on the FIR on Higher Education podcast. […]