Episode 23: Social Media and Academic Freedom
Recent cases of academics posting inflammatory content has led to consequences. Case in point is Steve Salaita. A tenured professor, Salaita was ready to accept a new role University of Illinois. However, his job offer at U of I was rescinded, allegedly because of anti-Semitic tweets. David Guth, a professor at the University of Kansas, posted insensitive tweets about […]
Podcast Episode #22: Professor Deborah Lupton on How Academics Can Leverage Social Media
How can academics overcome the barriers of social media? What is the key to getting more academics to leverage social media? Deborah Lupton, a Professor at the University of Canberra, addressed these questions and other related topics on episode 22 of FIR on Higher Education. Deborah brings a unique perspective as the author of the study Feeling Better Connected – […]
Podcast Episode 21: Marketing Leadership with Harvard Business School CMO Brian Kenny
Anyone who works in higher education marketing and communications surely grapples with the challenges of building consensus while not getting weighed down by meetings and politics. Balancing stakeholder demands – be it from the dean’s suite, the faculty, students or alumni – can be challenging. Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business […]
Where are all the podcasting professors?
Duncan Green, a strategic advisor for Oxfam GB and author of “From Poverty to Power”, wrote an excellent post “So you’ve written the research report: what else do you need to do to ensure people actually read it?”. Duncan proposes some options and solicits readers to add to his list. This article is definitely worth […]
Podcast Episode 20: Professor David Burkus on the Myths of Creativity
Where do great ideas come from? Professor David Burkus of Oral Roberts University provides answers to this question on episode 20 of FIR on Higher Education. He offers insights on how communicators can creatively share thought leadership and what academics can do to innovate in the ways they research and teach. Host of an excellent […]
Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”
How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don’t […]
Do You Really Need to Pay Journalists for Ink in China?
Generating media visibility in China has always been a priority for the institutions that I have worked with in the past. Throughout the years, I have developed some excellent rapport with Chinese media, which led to some nice placements. I never paid a single Yuan for this coverage, so I was confused when I heard […]
Podcast 18: Adopting a PR 2.0 Mindset
Public relations has drastically changed in recent years. And these changes will only continue as we move forward. On episode 18 of the FIR on Higher Education podcast, communications thought leader Deirdre Breakenridge shared insights on how professors can prepare students and professionals for these new realities. Deirdre outlined the eight practices for the PR professional and discussed […]
Communicating to Students in China – Perspectives from NYU Shanghai
Many universities are grappling with the pros and cons of setting up universities in different parts of the world as well as reaching students in China. In a two-part interview series, I glean some best practice from the experiences of professionals working for NYU Shanghai. Established in 2013, NYU Shanghai is the third degree-granting campus established […]
Podcast 17: How to Use Social Media to Achieve University Advancement Goals
How can institutions use social media to achieve some of their advancement goals? How are university presidents using social media to help in the process? The latest episode of FIR on Higher Education addresses these questions. Our main guest is Michael Stoner, President of the higher educational consultancy mStoner, Inc. Michael led the 2014 Social Media in Advancement survey, conducted […]