Episode 28: McGill University Professor Karl Moore on How to Build Your Thought Leadership by Conducting Interviews
It is great to be interviewed. Benefits come from the external exposure if you have properly communicated your message. There also benefits from being the interviewer. McGill University Professor Karl Moore can attest to this. He conducts a CEO Interview Series in which he interviews a CEO or throughout leader. The interview is disseminated across […]
How Professors Can Take Their Media Presence to the Next Level
Perhaps you are a media star. Or maybe communicating to public audiences is foreign territory. Regardless of where you are at on the spectrum, consider following these tips if you want to take your external communications to the next level. Study others. There are many academics that are acing various aspects of external communications. Surely […]
How to Consistently Deliver Your Messages in Media Interviews {Podcast Interview}
Wouldn’t it be great to consistently get your message across in media interviews? University of North Carolina Professor Cynthia Bulik, an expert on eating disorders, is someone who knows how to do this. Take for example this CBS interview she did in which she answers six different questions in a three-minute time period. She communicates all her key talking points […]
Communicate Your Research and Academic Expertise Like a Head of State
At times, academics and leaders of nations face similar challenges from an external communications point of you. Both groups need to simply communicate often times complex issues. A head of state has to explain the rationale for tax reform in a way that can be understood by the electorate. Likewise, an academic putting “knowledge to […]
What Academics Can Learn from Martin Luther King’s PR Skills
“I have a dream” is probably the most analyzed and studied speech in American history. Many around the world are aware of Dr. Martin Luther King’s famous words. You would be hard pressed to find a kid in the United States who hasn’t been exposed to this speech in school in some way. Dr. King’s words […]
Podcast Episode #26: Re-thinking how we Approach Media Training in Higher Education
Many academics are uneasy about how to communicate to external audiences. With good reason – they are trained on how to speak with academic audiences, not the general public. Thus, media training is important. On episode 26, we delve into this topic. It is a bit different than our usual show format. I just launched […]
BIRTH ANNOUNCEMENT!! Announcing Arrival of Media Training for Academics online course
My wife and I welcomed two boys into the world in the last three years. Now, I want to introduce my newest “baby”: the Media Training for Academics online course! See image above for key characteristics! The course covers how professors, researchers and PhD students can communicate their research and ideas through owned media (content they […]
Podcast Episode 25: PR Measurement Tips from Shonali Burke
What is the concrete value of your PR efforts? Be it a media placement or marketing / communications campaign, how do you measure the impact? On episode 25 of FIR on Higher Education, PR measurement expert and Johns Hopkins University professor Shonali Burke offers her advice on PR measurement. She also shares tips on how […]
Reflections on 1 Year of Podcasting
One year ago I started my podcast – For Immediate Release (FIR) on Higher Education. That first episode published on December 26, 2013 wasn’t pretty, and not because I didn’t have a terrific guest in IMD Professor Bill Fischer. I was quite overwhelmed by everything that went into producing a good podcast. I recall spending […]
FIR on Higher Education #24: Op Ed Writing Tips
Throughout my years working in higher education PR, I have come across countless professors who’ve aspired to see their Op Ed in the New York Times. My response: it is easier said than done. Senior communications consultant Roland King is leading a project in which he is analyzing university presidents’ Op Eds. He’s looked at […]