Why University Presidents’ Pay Is a Communications Matter
I don’t know many people who would turn down more money in favor of a lower salary. That is exactly what took place at the University of Texas Austin when Gregory Fenves turned down a seven-figure salary to be President of the institution, Inside Higher Ed reported. He negotiated his salary down to $750,000, a […]
Think Like a Media Company in Creating Content as an Academic
It seems the best content initiatives go by the wayside. We get too busy, other priorities creep up and we lose the inspiration. Does this resonate with you? At the same, there are academics / higher education communicators who are strategically creating content on a regular basis and consequently achieving some of their personal / institutional goals. The […]
Episode #35: How to Work with Practitioner Publications Like Harvard Business Review
Getting visibility in Harvard Business Review can be a game-changer. In the case of thought leader Dorie Clark, an HBR blog post led to a full-length piece in the print magazine which then led to a new book (and she had written a follow-up book for good measure). On episode 35 of FIR on HIgher Education, […]
Episode #34 – Best Practice Tips on Presenting and Public Speaking from Gini Dietrich
Not confident about your next public speaking opportunity or want more speaking opportunities? Then get tips from special guest Gini Dietrich on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker. Among what […]
Episode #33 – Communicating the Impact of Your Location
Location branding is often overlooked. We are all based somewhere and need to highlight the value of our locations, whether it’s a dynamic international city, a fun destination or perhaps a less glamorous location. On FIR on Higher Education podcast episode #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of […]
Episode #32: Media Relations Advice from Muck Rack CEO Greg Galant
When is the best time to pitch a journalist? Should you pitch via social media? Muck Rack CEO Greg Galant offered answers to these questions on FIR on Higher Education #32. His analysis is based on a media survey conducted by Muck Rack and Edelman. Among the topics we discuss: How to build relationships with […]
Episode #31 – Alumni Communications Tips from Graduway CEO Daniel Cohen
Many students will soon be receiving their diplomas from institutions and venturing off to new horizons. These new graduates have the potential to be one of the best ambassadors for a school by discussing their intimate and unique experiences with others. They could also become completely disengaged from your school. On episode 31 of FIR on Higher […]
Episode #30: David Meerman Scott on Leveraging Slideshare and the New Rules of Sales
Put your best content out there and let that generate awareness and ultimately sales. That is the message author David Meerman Scott shared on episode 30 of FIR on Higher Education. Case in point is how Scott has marketed his latest book The New Rules of Sales and Service. Rather than direct prospective customers to Amazon for […]
Resources for Higher Education Communicators
It is vital that we are always learning best practice. So much can be gleaned from the experiences of others. With that in mind, I wanted to create a helpful little list of resources I use to stay up to date about higher education communications. In no specific order, here are 9 links I would […]
Episode #29 – Is Your Brand Sticking? An Interview with Author Jeremy Miller
We all face challenges in getting our brands – whether personal or institutional – to “stick”. Particularly in higher education, it can often seem daunting to have a differentiated brand in the marketplace. Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles on how to get […]