Podcast Episode #42: Interview about Rankings with Della Bradshaw of the Financial Times
Rankings have a huge impact on students’ higher education choices. It is interesting to observe how different schools communicate their rankings depending on the results. Della Bradshaw, Business Education Editor at the Financial Times, has been managing the FT’s rankings for 18 years. I interviewed her about the rankings process on FIR on Higher Education episode 42. Among the topics […]
Join My Free Media Training Mini-Course on Periscope! (#MediaTrainingScope)
There are lots of shiny new objects that come out on a regular basis. All too often, what is the talk of town quickly fades away. I think Periscope is an exception. There are many unique differentiators about Periscope that set it apart from other social networks. If you haven’t seen Periscope in action, I […]
Podcast Episode #40: The State of Higher Education Branding
If you are thinking about branding within a higher education context in any capacity, then you will want to listen episode 40 of FIR on Higher Education. Xavier University Professor Tom Hayes is the guest. Hayes, an expert on the marketing of higher education, shares insights from his 2015 study on The State of Higher […]
Podcast Episode #39: Adopting a Social Selling Mindset
How can we use social media to generate sales, whether it is an academic selling his/her new book or an admissions or marketing team looking to increase the number of students who apply for a particular program at their institution? Greg Hyer, a social sales trainer, addressed this and other related questions on episode 39 of […]
New Survey: The State of PR and Communications at Public Policy / Public Affairs Schools
Public policy and public affairs schools still have work to do in ensuring that their PR activities are aligned with institutional big-picture goals. This is among the findings from Experiential Communications’ inaugural public relations and communications survey of schools focused on public policy and public affairs. The 10-question survey was conducted in May and June […]
Book Review Podcast: What Communicators Can Learn from David Axelrod’s “Believer”
As a strategic communicator, David Axelrod has seen it all. In 2008 and 2012, Axelrod was the communications brains behind Barack Obama’s presidential election victories. He also navigated significant communications crises and developed strategic messaging that moved millions. In his tremendous book Believer: My Forty Years in Politics, David Axelrod shares these stories and lessons. […]
Episode #38 – How Professors Can Leverage Periscope in the Classroom
There are tremendous opportunities to use Periscope in the classroom. In addition, there are also some risks. On episode of FIR on Higher Education episode 38, we examine these opportunities and threats with three professors who have used mobile live streaming apps in their respective classrooms: Karen Freberg from the University of Louisville, Jimmy Sanderson […]
Lessons for Communicators from Book “Believer” by David Axelrod
Politics is a great way to see communications done well. It also is a means to see how a few mishaps can be extremely detrimental for a candidate, industry and a nation. On that note, I really enjoyed reading David Axelrod’s new book entitled Believer: My Forty Years in Politics. Disclaimer: I actually am not a […]
Episode #37: Periscope’s Place in Higher Education
There are tremendous opportunities for universities to communicate to new audiences through mobile living streaming apps. Among the possibilities are: – Providing the public with opportunities to catch a glimpse into the life of leadership – Showing prospective students tours of facilities – Taking viewers inside the classroom. Mobile live streaming apps also present new challenges, particularly […]
Episode #36: Content Marketing Tips from Joe Pulizzi
“Effective marketing is about effective publishing.” This is among the advice that Content Marketing Institute founder Joe Pulizzi shared on FIR on Higher Education #36. One of the leading experts in the world on content marketing, Pulizzi talked about how individuals working in a higher education environment can achieve their marketing goals through a content strategy. He gave an […]