Introducing the Experiential Media Event: Entrepreneurship & Innovation
Positive press can open doors for individuals and organizations in dramatic ways. For start-ups, awareness is generated amongst investors, clients and future employees that otherwise wouldn’t be possible. For a university, it leads to visibility among key stakeholders like current students, prospective students, alumni and the community. Rarely does ongoing positive media visibility happen by […]
Podcast Episode #50: PR Strategies and Tactics for Events
Are you maximizing the public relations opportunities around different events that you are organizing? Higher education related events usually feature interesting content, particularly if it is an academic conference or some sort of multi-day symposium. Making the most of such events from a PR perspective can be challenging. We delve into this topic on episode […]
Podcast Episode #49: Leveraging Social Media as a University Senior Leader
Different studies highlight how CEOs can reap positive benefits by using social media (see Weber Shandwick study). At the university level, there are some presidents, provosts and school deans who are also using social media in a strategic way. Take for example University of North Carolina Provost Jim Dean, who has been tweeting actively since 2009. On episode 49 of FIR on […]
Institutional Social Media Goals – New Year Perspectives from Duke University and Indiana University
The beginning of the year is a time to re-evaluate our goals. On that note, we asked two different directors of social media strategy at two institutions the following question: In what ways are looking to experiment and innovate in 2016 to advance your institution’s social media goals? Here are responses to this question from […]
Podcast Episode #48: How to Create a Successful Podcast for your Department or Institution
Chris Rose, Outreach Director at the University of Texas at Austin’s Center for Middle Eastern Studies, launched the 15 Minute History Podcast in 2013. Little did he know at the time that within eight months, the podcast would shoot to the number one ranked podcast on iTunesU. 15 Minute History is a podcast about world […]
Podcast Episode #47: Video Storytelling Tips from a TV Anchor Turned School Communications Director
Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment trial for several media outlets. In 2012, Jim turned in his media accreditation card and now is telling the story of […]
Podcast Episode #46 – How to Leverage Podcasting at Events
Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses how to effectively do this on episode 46 of FIR on Higher Education. […]
Podcast Episode #45: Lessons for Communicators from the University of Missouri Protests
It has been a very difficult last couple of weeks for the University of Missouri as the school has been in the headlines for all the wrong reasons. African American students led protests because administrators were slow to respond to various safety issues raised. Things seemed to come to a culmination following negative student encounters […]
Podcast Episode #44: Advice from Deirdre Breakenridge on Creating a Course via Lynda.com
Perhaps you have taken course through Lynda.com, the online education company focused on educating users in software, creative and business skills. If you are a professor or thought leader, have you ever thought about how to teach a course using the platform? If yes, you will want to listen to episode 44 of the FIR on Higher […]
Podcast Episode #43: Research Communications Tips from Kirk Englehardt of Georgia Institute of Technology
Are you communicating your research in strategic and compelling way? Whether you are a communicator or an academic, you probably know this is easier said than done. On episode 43 of FIR on Higher Education, Kirk Englehardt from Georgia Institute of Technology discusses this dynamic. Kirk has helped grow the Georgia Institute of Technology research footprint in […]