Category: FIR on Higher Education Podcast
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Podcast Episode #61: Victor Jimenez on Using a Podcast to Sell a Program
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Imagine being able to attribute the success of a podcast to over 3,000 sales of an online course. I certainly can’t vouch for this statement! However this is the reality for the guest on my latest podcast episode. Victor Jimenez is an entrepreneur whose Cycling 360 podcast has helped generate 3,000 sales of his online courses.…
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Podcast Episode #60: IMD Professor James Henderson on How to Create a Compelling Lead Magnet
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How do we get more butts in seats? This is a question many in marketing and admissions grapple with to some extent. A related question is how do we improve the quality of the students attending our school. Key to addressing these questions is lead generation. One way to generate new leads is by creating a…
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Podcast Episode #59: The Importance of Media Monitoring
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The success of a PR program depends on monitoring. We need to have the tools in place to know not only what is being said about our brand, industries, competitors and audiences. We also need to have the appropriate systems to share intelligence with our different stakeholders, whether it be senior leadership, faculty, alumni, students…
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Podcast Episode #58: Shel Holtz on Employee Advocacy Programs
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Imagine the impact that can be generated when you have individuals who can share the brands content, respond appropriately to complaints and routinely advocate for the organization to their respective networks? On episode 58 of FIR of Higher Education, we delve into the topic of employee advocacy with Shel Holtz, an organizational communications expert and the…
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Podcast Episode #57: Research Impact Tips from Kudos Co-founders Charlie Rapple and Melinda Kenneway
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How do you measure research impact? This is among the topics discussed on episode 57 of the FIR on Higher Education podcast with guests Charlie Rapple and Melinda Kenneway, co-founders of Kudos, a web-based service that helps researchers and their institutions and funders maximize the visibility and impact of their published articles. During the interview, we also discuss…
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Podcast Episode #56: Lessons from Ken Starr’s Media Interview Debacle
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The media interview is not the right time to be reviewing answers and going over tactics! Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, learned this first-hand. In a KWTX News 10 interview from…