Tag: media relations
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How Media Relations Can Support Integrated Marketing Communications Goals
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Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), shared…
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Podcast Episode #59: The Importance of Media Monitoring
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The success of a PR program depends on monitoring. We need to have the tools in place to know not only what is being said about our brand, industries, competitors and audiences. We also need to have the appropriate systems to share intelligence with our different stakeholders, whether it be senior leadership, faculty, alumni, students…
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Podcast Episode #56: Lessons from Ken Starr’s Media Interview Debacle
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The media interview is not the right time to be reviewing answers and going over tactics! Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, learned this first-hand. In a KWTX News 10 interview from…
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Podcast Episode #51: Nurturing Relationships with Journalists
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Newsrooms are shrinking. The ratio of PR professionals to journalists in the United States is almost 5 to 1. Journalists complain about the exorbitant number of pitches they receive. For media relations professionals, it can be difficult to get on the radar of a targeted journalist. On episode 51 of FIR on Higher Education, media…
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Podcast Episode #47: Video Storytelling Tips from a TV Anchor Turned School Communications Director
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Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment trial for several media outlets. In 2012, Jim turned in his media accreditation card and now is telling the story of…
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New Survey: The State of PR and Communications at Public Policy / Public Affairs Schools
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Public policy and public affairs schools still have work to do in ensuring that their PR activities are aligned with institutional big-picture goals. This is among the findings from Experiential Communications’ inaugural public relations and communications survey of schools focused on public policy and public affairs. The 10-question survey was conducted in May and June…