Increasing Power and Influence as Communicators
Why does it seem like certain folks in organizations accrue more power and influence than others, even if their work or intelligence might not seem all that exceptional? Stanford University professor Jeffrey Pfeffer wrote a very interesting book that provides the rationale as to why this happens. There is guidance in this book that is […]
Episode #1: Home Depot Director of Learning Brandon Carson on the Link between Employee Engagement and Training
Employee engagement is an issue facing most all organizations, according to a Gallup survey. What is learning and development’s role in addressing this issue? Brandon Carson, Director of Learning at Home Depot and author of Learning in the Age of Immediacy, shared his opinion about this on episode 1 of the Learning and Development Stories […]
Podcast Episode #66: Using Instagram to Communicate Research
How do you communicate research visually for Instagram? Perhaps you have wondered about how to do this, whether you are a researcher or academic, or if you are a communicator supporting these audiences. I have grappled with this question as I have put together communications training materials for researchers and academics. I am not a visual […]
Researchers and Academics: Rethink Your Bio
Explore innovative ways to enhance your academic bio! Discover valuable tips and insights from top researchers and faculty members. From crafting compelling key messages to being scannable and media-friendly, this article provides a comprehensive guide to revitalize your bio. Don’t miss out on incorporating personal touches and leveraging media visibility for credibility. Elevate your bio with practical strategies and stay connected to institutional goals.
Using Strategic Marketing Communications to Cascade Learning into an Organization
Seamlessly integrate training into daily work life through strategic marketing. Elevate your learning approach for lasting impact!
Podcast Episode #65: Thoughts on Revamping Your Bio
A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider. Links highlighted […]
How Media Relations Can Support Integrated Marketing Communications Goals
Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), shared […]
Tips for Higher Ed Marcom Professionals from Popular Marketing Books
Communications strategy and execution tips for higher education marketers based on different books.
Podcast Episode #64: Communicating Research via Video
How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video. Jonathan founded a company that helps researchers, scientists, innovators […]
Think Like a Media Company with your Newsletters
Trivia question #1: How many different email newsletters does the New York Times put out? (I realize that I might have lost some ardent Trump supporters at this point who don’t like referencing a so-called fake news outlet. Sorry about that. I guess.) Think about the answer to this question …… The answer is 50 […]